chiropractic magazine

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BUILDING A
BETTER MOUSETRAP


40,000 CHIROPRACTORS IN THE USA

• No Duplicate Offices
• Many “New” Chiropractors
• Quick Read
• More “leads”
• Bonus Circulation
• Guaranteed Results *

LOWEST PUBLISHED RATES IN THE CHIROPRACTIC MARKETPLACE!
*Rules Apply To Guarantee (Ask Advertising For Specifics)     Call ... 714-998-6242



CIRCULATION
40,000 Chiropractors in USA.

GENERAL ADVERTISING POLICY
1. Copy is accepted subject to publisher’s approval. Any advertising is accepted providing that the advertiser or his agency agrees to indemnify the publisher against any expenses or claims resulting from the unauthorized use of any name, photograph, copyrighted material or patented article in the said advertiser’s advertisement. Publisher
reserves the right to cancel any ad at any time for any reason with refund of advertising fees determined by the reason for cancellation and at the publisher’s sole discretion.
2. The publisher reserves the right to refuse any advertisement that, in the publisher’s opinion, is unethical, makes extravagant claims, misrepresents, is unfair or harmful to other advertisers, violates postal or U.S. currency regulations or is personally unsatisfactory to the publisher.
3. If more or fewer units are used than were contracted within the contract year, the rate will adjust to reflect the actual number of units used.
4. Orders will be accepted but are subject to change in rates upon notice from the publisher
Contracts may be cancelled at the time new rates become effective without having the short-rate adjustment imposed.
5. Copy changes and cancellations cannot be accepted after closing dates.
6. If time permits, proofs of offset material will be supplied upon request. If proof of a typeset ad is required for approval, approved copy must reach us no less than five days prior to closing date.
7. Each advertisement in the publication will be assigned a Reader Service Card number unless a special request is made by the advertiser.
8. Send all film, mechanicals, art, etc. to:
Darick Publishing Company
362 S. Basil Street
Anaheim, CA 92808

D.C. PRODUCTS
PUBLISHED BY:
Darick Publishing Company
362 South Basil Street
Anaheim, CA 92808
714-998-6242
info@darickpublishing.com

ADVERTISING
Karen Klatt
888-546-5175
FAX: 866-546-5237
karenklatt@mindspring.com

PUBLISHER
Henri Nuber

EDITOR
Vicki Nuber

ART DIRECTOR
Erik Nuber

BLACK & WHITE RATE POLICY

COLOR (per single unit)

Add to black & white rates listed above
4-color (process) $650
2nd color (matched) $350
2nd color (process) $200

ACCEPTABLE ELECTRONIC ART INCLUDES:

  • When submitting an electronic file, please include all supporting graphics, fonts, and a printout/proof
    .
  • Mac QuarkXPress document with colors in CMYK/process separation mode.
    .
  • Art saved as TIFF or EPS (in CMYK if applicable), in Photoshop or Illustrator.
    .
  • All screen and printer fonts must be included.
    .
  • PDF formats are allowed with embedded fonts.
    (Note: For approval of other electronic file types please call)


RATE POLICY

1. All rates are for standard display units

2. Rates are based on total number of units that run within one twelve-month contract period.

3. Each fractional ad counts as one unit. Example: two 1/4 page ads on the same page do not count as a single 1/2 page unit.

4. Multiple page ads count as a single unit for each page. Example: a single ad which runs across the bottom half of a two-page spread counts as two 1/2 page units and not a one (full) page unit.

SPECIFICATIONS

COMPUTER TO PLATE

DC Products Review magazine is produced using CTP (computer-to-plate) format and requests that all ads be sent in digitally. Below you will find some

ACCEPTABLE FORMATS:

1. QuarkXPress document with colors in CMYK mode. Please collect for output to include all supporting graphics, fonts for document, and color print-out. All artwork must be saved as TIFF or EPS (in CMYK mode, 300 dpi), in Photoshop or Illustrator.

2. EPS, TIFF, JPG, or PDF files, saved in high res CMYK mode

3. Microsoft Publisher, PageMaker and Corel files are NOT accepted. If submitting an ad created in Microsoft Publisher or Corel, please export the file as a JPG, TIFF or EPS, and embed all fonts and graphics. If submitting an ad created in PageMaker, please export the file as a PDF, and embed all fonts and graphics.

FILES ACCEPTED VIA:

1. 100 MB Zip disk, or CD-ROM Include a hardcopy color printout of ad along with disk

2. Email...send to erik@darickpublishing.com (pdf, eps, tiff or jpg)

3. FTP call or email for our address and password.

COMMISSIONS

Recognized agencies will be allowed 15% of gross billing on space, color, bleed and position on invoices paid within 30 days. No commission is allowed on conversion charges, reprints or any mechanical operations. ommission is forfeited on invoices where full payment is not received within 30 days of invoicing. Commission is not applicable to interest charges (see below).

TERMS

Net 30 days from date of invoice with credit approval. Interest rate of 1.5% will be added to overdue accounts beginning 30 days after due date.

SUBSCRIPTIONS

This bimonthly publication is mailed free of charge to the Professional. The subscription rate for all others is $16 per year (6 issues) except international subscriptions which are $40 per year.


Sending Art and Text as an
Electronic File
The following are guidelines for submitting
art and text as an electronic file to Darick Publishing.

Programs Accepted:

Quark Express (Mac or PC). (Note: Files saved on a PC may have cross platform issues with fonts and graphics. See below for more information. For best results Mac files would be preferred.) Additional costs may be added for other programs, call for approval. Text sent separately for releases should be saved in ASCII or TXT format

Publication Set Up:

Bleed size: 8.625”(W) x 11.375”(D). Bleed should extend at least .25” from trim edge.
Trim size: 8.125”(W) x 10.875”(D). Allow .25” between type matter and trim edge.

Colors:

Colors must be in the CMYK format. Most color types can easily be converted to CMYK in
Quark Express, Adobe Photoshop, Adobe Illustrator, and other publishing programs.

Graphics:
Graphics should be sent in either EPS or TIFF format. This is very important because these file formats give the best cross-platform results. Make sure that all scans and clip art photos are converted to CMYK, most are originally in RGB. Resolution for graphics should be between 240-300dpi (120-150 line screen). Lower resolutions may cause problems in the quality of the final output. Release photos should be at least 3x3” and no larger than 5x5”. Make sure all graphics are included on disk or when sending files via email.

Fonts:
It is best to use fonts that are available on both Mac and PC platforms. Do not use True Type or Bit Map fonts. Include both screen and printer fonts on the disk being sent or when sending files via email. Remember: Quark does not normally collect fonts for you unless you have an extension to do so.

Email:

When sending files via email, it is best to compress the files using either WinZip (PC) or Stuffit (Mac).

Disks:
Iomega Zip (100 mb), Iomega Jaz (1 GB), CD, or 3.5” Diskette.

A laser print of the ad is required either in color separated or composite form.

Darick Publishing Company • 362 S. Basil St. Anaheim, CA 92808
(714) 998-6242 FAX: (714) 283-1716
E-mail: info@dcproductsreview.com